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Alisha McFetridge | Product Innovation Award
![SA Headshot](https://www.ief-fie.ca/wp-content/uploads/2022/01/SA-Headshot.jpg)
Alisha McFetridge
Company: Rainstick Shower
The winner of the 2021 CANIE Product Innovation Award is Alisha McFetridge, Chief Executive Officer of RainStick.
In 2019, Alisha’s team invented RainStick Shower – a WiFi-enabled shower system that not only saves up 80% energy and 80% water, and is low maintenance, but also increases the flow rate by 2X compared to a traditional shower.
RainStick began because they loved long, hot showers but felt guilty about wasting water. So they started to re-imagine status-quo and the way that people showered.