CANIE Awards Winner

Tina Luu | Global Export Business Owner of the Year

Tina Luu (she/her), founder, Fable

Tina Luu (she/her), founder, Fable


Tina’s journey as an entrepreneur began with her background in web development, a path she pursued to combine her technical skills with her love for creating and building. From there Tina decided to launch her own business, and in 2019, Fable was born—a brand that designs and crafts sustainable homeware for environmentally conscious consumers.

Fable’s goal is simple: to help people feel right at home. Through ethical craftsmanship and sustainable practices, Fable creates timeless everyday pieces that inspire and elevate the experience of living at home. Fable partners with makers who share its commitment to exceptional craft, quality materials, and ethical employment, empowering their customers to feel inspired by their purchase. 

Fable started out with ethically sourced dinnerware made at a zero-waste facility in Portugal using locally sourced and recycled clay. After great success, Fable expanded their product range to include a full suite of tableware and home decor pieces—and this is just the beginning!